I came close to pulling the Intel Pentium chip out of my Dell Latitude D600 laptop. I was so dismayed by the company’s new advertising campaign that I decided to write a blog post a day early. This matter couldn’t wait another day.
Above is the ad depicting six African American athletes bowing to a white dude wearing khaki pants and an oxford shirt. To some it may appear that the bold headed colored boys are preparing to sprint to the finish line, but for those with a more critical eye, these bold headed Mandingos are submitting to their master in what appallingly resembles a slave ship. Adding insult to the ad is the fact that the white guy isn’t even wearing a suit and tie. The message I’m left with is simple-it’s a white man’s world. Bow sucker!
“Have you seen this!!!??? Damn!,” was the message I received with the e-mail from my friend Mariann Aalda that introduced me to the ad. Aalda is a socially conscious woman who has endured her share of discrimination as an actress. She made history as the first African American female to have a steady role on a soap opera. She played DiDi Bannister, a criminal attorney, on the ABC soap opera Edge of Night. She’s seen her share of insensitivity in the entertainment business, making her Damn! At the end of her message more meaningful.
Damn, are the executives at Intel that stupid? Damn, could it be that they are so comfortable in their market share that they could care less about how black folks feel? Damn, is it possible that they think African Americans don’t buy computers; therefore, why not concentrate on the good ole boys who think like overseers on a plantation.
This ad goes beyond a bad decision made by some corporate big wigs. There’s every reason to believe Intel is promoting a political message with this ad. The company is leading a signature drive for a California ballot measure that would eliminate class action lawsuits over civil rights issues. Intel’s board of directors has been sent 25,000 faxes asking the company to abandon that pending ballot measure.
If passed the measure would end class action lawsuits that claim discrimination. The case against Denny’s that punished the restaurant chain for a pattern of discrimination against African Americans would never have been if for this measure. Victims of discrimination would have no means of vindication. One has to wonder why Intel is so engrossed in this issue.
Intel apologized for its advertising campaign and is withdrawing it. It would help if they would drop their support for the pending ballot measure. You can send them a loud shout out by going to this link: http://www.consumerwatchdog.org/corporate/faxintel/. Join others by reminding them of who pays for that plush compensation package. It’s the people with the Intel Pentium chip inside their computer. Damn!
For more information on the issue, go to Jamie Court’s blog